Service Direct is a pay-per-call lead generation marketplace that connects local service businesses with high-quality customer leads across the United States. Founded in 2006 as Contractor Marketing Pros, the company operates a proprietary platform generating over 2 million phone call leads monthly, serving over 8,300 clients across industries including plumbing, electrical, HVAC, therapy, and accounting. The business model charges clients only when qualified leads call, eliminating traditional marketing uncertainty and allowing businesses to set flexible cost-per-lead pricing and service area parameters. Service Direct has generated over $950 million in revenue for its clients while delivering 2.4+ million leads. Signal Plug searches live against servicedirect.com's mail server to find and verify email addresses for any Service Direct employee.
Signal Plug searches live against servicedirect.com's mail server — not a static database. Get a verified email for any Service Direct employee with confidence score in under 2 seconds.
94% accuracy · No credit card required · 10 free searches/month
Service Direct is a pay-per-call lead generation marketplace that connects local service businesses with high-quality customer leads across the United States. Founded in 2006 as Contractor Marketing Pros, the company operates a proprietary platform generating over 2 million phone call leads monthly, serving over 8,300 clients across industries including plumbing, electrical, HVAC, therapy, and accounting. The business model charges clients only when qualified leads call, eliminating traditional marketing uncertainty and allowing businesses to set flexible cost-per-lead pricing and service area parameters. Service Direct has generated over $950 million in revenue for its clients while delivering 2.4+ million leads.
Competitive Advantage
Service Direct was originally founded in 2006 as Contractor Marketing Pros before rebranding to reflect its pay-per-call core offering, representing a pivot from general web design to performance marketing. The company generates over 2 million qualified phone call leads monthly, making it one of the largest phone-based lead generation platforms in North America. Service Direct's business model was born from client feedback specifically requesting payment only 'when my phone rings with an actual interested caller,' creating a unique performance-based alternative to traditional digital advertising. The company employs a leadership team of co-founders still active in operations (CEO Brian Abernethy, CTO John Turpin, CGO Matt Buchanan) who have maintained the original vision for over 18 years.
The most commonly verified format at Service Direct:
Medium ConfidenceSignal Plug tests all common patterns against Service Direct's live mail server and returns whichever passes the SMTP check.
Run a live search for Service Direct →Data-driven signals to help you prospect Service Direct effectively.
Service Direct sells to local service contractors and businesses (plumbers, electricians, HVAC technicians, fence companies, therapists, CPAs) seeking customer acquisition without traditional marketing overhead. These businesses value the pay-per-performance model that ties spending directly to qualified inbound leads and conversion opportunities.
Primary Contact
Business Owner
Tuesday–Thursday, 9am–11am
Signal Plug performs live SMTP verification against servicedirect.com's mail server — not a static scraped database — which means results reflect the real, current state of Service Direct's email infrastructure. Here's how to run a lookup:
Create a free account
Sign up at Signal Plug in under 30 seconds. No credit card required. The Free plan includes 10 searches per month so you can test the tool with real Service Direct contacts before upgrading.
Enter the contact's name
Type the first and last name of the Service Direct employee you want to reach. Signal Plug handles all seniority levels, from C-suite to individual contributors.
Enter the domain
Use servicedirect.com. Signal Plug tests all common naming patterns automatically and returns only the format that passes the SMTP check.
Get a verified result
Signal Plug returns an email address with a confidence score (0–100) and deliverability status (Valid, Risky, or Catch-all) within 2 seconds. The confidence score tells you how reliable the result is before you use it.
Export and use
One-click CSV export lets you bring Service Direct contacts into Salesforce, HubSpot, Outreach, Lemlist, or any other tool in your stack. Growth and Scale plan users can run bulk lookups across an entire list of Service Direct names in a single batch.
Whether you're running outbound sales, recruiting, or building a partnership list, these are the roles most frequently contacted at Marketing Technology like Service Direct.
Based on Service Direct's profile, the highest-value contacts for outbound are:
Signal Plug works for any role at any seniority level at servicedirect.com. If you have a name and the domain, you can find a verified email.
How well Service Direct fits a typical B2B outbound pipeline, based on available signals.
Good Fit
Funnel Fit Score
Most email finder tools pull from static databases of scraped email addresses. These databases go stale as people change jobs and companies update their email infrastructure. Signal Plug takes a different approach: every search performs a live check against servicedirect.com's mail server using SMTP verification. This means results reflect the current state of Service Direct's email system — not a cached result from months or years ago.
Signal Plug enriches every result with supporting data: a confidence score (0–100), deliverability status (Valid, Risky, or Catch-all), job title where available, and LinkedIn profile URL. This context helps you prioritize which Service Direct contacts to email first and personalize your outreach before you hit send. Plans start at $29/month for 500 searches — no annual contracts or seat fees.
Signal Plug performs a live SMTP check against servicedirect.com's mail server for every query — not a static database lookup. Our platform-wide accuracy rate is 94%. Each result comes with a confidence score (0–100) so you can gauge reliability before using the address.
Free plan: 10 searches. Starter ($29/mo): 500. Growth ($149/mo): 2,000. Scale ($299/mo): 5,000. No company-specific caps.
No. Signal Plug generates and verifies emails in real time via SMTP checks — no static database of Service Direct employee emails is maintained.
Yes. Growth and Scale plan users can upload a CSV of names and run bulk lookups against servicedirect.com in a single batch.
Businesses only pay when a qualified lead calls their phone number, eliminating wasted marketing spend on impressions or clicks that don't convert.
Service Direct serves local service contractors including plumbers, electricians, HVAC technicians, fence companies, therapists, CPAs, and other home and business service providers.
Service Direct generates over 2 million phone call leads across the United States each month through its proprietary marketplace.
Yes, each contractor sets their own cost-per-lead (CPL) pricing based on their conversion ability and profit margins, with flexibility to adjust daily based on needs.
Signal Plug searches in real time against servicedirect.com's mail server to find and verify email addresses for Service Direct employees. Enter a name, enter the domain, get a verified result with a confidence score in under 2 seconds.
Start finding emails free →10 free searches · No credit card required · Upgrade from $29/month