The San Francisco Standard is a digital news organization launched in 2021 that serves as the Bay Area's fastest-growing source for local news and information. The publication focuses on investigative journalism, politics, business, culture, and lifestyle coverage tailored to San Francisco's dynamic audience, reaching over one million readers monthly. Financed by former Sequoia Capital chairman and TIME correspondent Michael Moritz, the Standard positions itself as a cut above traditional outlets with smart, insightful coverage designed for the internet age. The organization has gained recognition with finalist honors for Online News Association awards and EPPY awards, with reporting highlighted by national outlets including The New York Times, CNN, and Politico. Signal Plug searches live against sfstandard.com's mail server to find and verify email addresses for any The San Francisco Standard employee.
Signal Plug searches live against sfstandard.com's mail server — not a static database. Get a verified email for any The San Francisco Standard employee with confidence score in under 2 seconds.
94% accuracy · No credit card required · 10 free searches/month
The San Francisco Standard is a digital news organization launched in 2021 that serves as the Bay Area's fastest-growing source for local news and information. The publication focuses on investigative journalism, politics, business, culture, and lifestyle coverage tailored to San Francisco's dynamic audience, reaching over one million readers monthly. Financed by former Sequoia Capital chairman and TIME correspondent Michael Moritz, the Standard positions itself as a cut above traditional outlets with smart, insightful coverage designed for the internet age. The organization has gained recognition with finalist honors for Online News Association awards and EPPY awards, with reporting highlighted by national outlets including The New York Times, CNN, and Politico.
Competitive Advantage
Founded in 2021, The Standard has already become one of San Francisco's most influential news sources with over 1M monthly readers and national recognition. Financed by Michael Moritz, a prominent venture capitalist and former TIME correspondent, giving the publication significant capital backing unusual for digital news startups. The organization conducts major investigative journalism with national impact, including exclusive reporting that has become the subject of mainstream media coverage. Positioned explicitly against the 'collapse of local news industry' narrative, arguing there remains strong demand for hyperlocal, quality journalism. Won multiple journalism awards including EPPY awards and Online News Association finalist honors within its first year of operation.
The most commonly verified format at The San Francisco Standard:
Medium ConfidenceSignal Plug tests all common patterns against The San Francisco Standard's live mail server and returns whichever passes the SMTP check.
Run a live search for The San Francisco Standard →Data-driven signals to help you prospect The San Francisco Standard effectively.
San Francisco residents and Bay Area professionals seeking high-quality local news and investigative journalism. Advertisers targeting educated, affluent San Francisco audiences through display and native advertising on a growing digital platform.
Primary Contact
Local news readers
Tuesday–Thursday, 9am–11am
Signal Plug performs live SMTP verification against sfstandard.com's mail server — not a static scraped database — which means results reflect the real, current state of The San Francisco Standard's email infrastructure. Here's how to run a lookup:
Create a free account
Sign up at Signal Plug in under 30 seconds. No credit card required. The Free plan includes 10 searches per month so you can test the tool with real The San Francisco Standard contacts before upgrading.
Enter the contact's name
Type the first and last name of the The San Francisco Standard employee you want to reach. Signal Plug handles all seniority levels, from C-suite to individual contributors.
Enter the domain
Use sfstandard.com. Signal Plug tests all common naming patterns automatically and returns only the format that passes the SMTP check.
Get a verified result
Signal Plug returns an email address with a confidence score (0–100) and deliverability status (Valid, Risky, or Catch-all) within 2 seconds. The confidence score tells you how reliable the result is before you use it.
Export and use
One-click CSV export lets you bring The San Francisco Standard contacts into Salesforce, HubSpot, Outreach, Lemlist, or any other tool in your stack. Growth and Scale plan users can run bulk lookups across an entire list of The San Francisco Standard names in a single batch.
The San Francisco Standard competes directly with San Francisco Chronicle, Curbed SF, local news outlets in the Media & News space.
| Company | Size | Tier | Focus | Email Format |
|---|---|---|---|---|
| The San Francisco Standard | Digital News Publishing | firstname.lastname | ||
| San Francisco Chronicle | — | — | — | firstname.lastname |
| Curbed SF | — | — | — | firstname.lastname |
| local news outlets | — | — | — | firstname.lastname |
Whether you're running outbound sales, recruiting, or building a partnership list, these are the roles most frequently contacted at Media & News like The San Francisco Standard.
Based on The San Francisco Standard's profile, the highest-value contacts for outbound are:
Signal Plug works for any role at any seniority level at sfstandard.com. If you have a name and the domain, you can find a verified email.
How well The San Francisco Standard fits a typical B2B outbound pipeline, based on available signals.
Good Fit
Funnel Fit Score
Most email finder tools pull from static databases of scraped email addresses. These databases go stale as people change jobs and companies update their email infrastructure. Signal Plug takes a different approach: every search performs a live check against sfstandard.com's mail server using SMTP verification. This means results reflect the current state of The San Francisco Standard's email system — not a cached result from months or years ago.
Signal Plug enriches every result with supporting data: a confidence score (0–100), deliverability status (Valid, Risky, or Catch-all), job title where available, and LinkedIn profile URL. This context helps you prioritize which The San Francisco Standard contacts to email first and personalize your outreach before you hit send. Plans start at $29/month for 500 searches — no annual contracts or seat fees.
Signal Plug performs a live SMTP check against sfstandard.com's mail server for every query — not a static database lookup. Our platform-wide accuracy rate is 94%. Each result comes with a confidence score (0–100) so you can gauge reliability before using the address.
Free plan: 10 searches. Starter ($29/mo): 500. Growth ($149/mo): 2,000. Scale ($299/mo): 5,000. No company-specific caps.
No. Signal Plug generates and verifies emails in real time via SMTP checks — no static database of The San Francisco Standard employee emails is maintained.
Yes. Growth and Scale plan users can upload a CSV of names and run bulk lookups against sfstandard.com in a single batch.
The Standard launched in 2021.
The organization is financed by Michael Moritz, former Sequoia Capital chairman and TIME correspondent.
The Standard reaches more than one million readers each month.
Coverage includes politics, business, opinion, culture, food and drink, sports, and investigative journalism focused on San Francisco.
Signal Plug searches in real time against sfstandard.com's mail server to find and verify email addresses for The San Francisco Standard employees. Enter a name, enter the domain, get a verified result with a confidence score in under 2 seconds.
Start finding emails free →10 free searches · No credit card required · Upgrade from $29/month